Who Are We

Cinterra group specializes in brand name development, public relations, strategic consultancy and retailer lobbying for small and medium businesses, and delivers these businesses an over-all package of solutions for introducing their products to marketing networks, creating new categories in the market and developing a corporate identity, services which it delivers from the beginning to  the end of the process, and all under the same roof
 
Our company's basic concept – fighting David's battle with Goliath – the battle of small and medium businesses seeking to grow, and of new enterprises crying out to brake out is one of the things that single us out from the rest. Our goal is to position small and medium businesses on the big-league map and help them confront their great budget-rich competitors successfully.  We create that through diversification of the products and companies we represent, and branding them in the Israeli market through synergetic combination of strategic consultancy, public relations and lobbying in the retail field.
 
Cinterra Group Introducing products to all marketing networks in Israel and abroad
 
The decision making regarding the targets of the company that joins our clientele; the identity of its product and its commitment to its growth as a brand; has to be made by the client. But our advantage is that we are there beside our client in his decision making, and as real partners we support, listen, study his needs carefully, and do the work for him that would lead him to eventually fulfill his goals. We support our work mix, in the process that saves time and money for the clients, with intensive PR activity in the media, since obviously even the best product, will have difficulty braking into a market glutted with strong brands and tough competition, if nobody knows about the product's good qualities 
 
Interdisciplinary specialization, deep strategic understanding, rich experience in Israel and abroad and proven successes in other organizations as well mark the managers and owners of Cinterra Group.
 
Michaela Elram, co-director, is a doctoral candidate from Manchester University in England, head of department and senior lecturer in various universities and collages and in public and private companies. With more than 17 years of experience in interdisciplinary subjects concerning corporate strategy and identity, Elram directed marketing and organizational projects in Israel and around the world, and also serves as a director on the Israeli Council of Museums.
 
Erez Leo Hagai, co-director, is a doctoral candidate in business administration, and specializes in developing favorable images and continuous communication with different target markets for every organization. Hagai, senior lecturer in various universities, collages, and in public and private companies, has more than 15 years of experience in launching products, consultancy and marketing communication to leading figures and businesses and in political and retailer lobbying. He also has widespread contacts with the press, ministries and opinion leaders.